Almost everybody has seen these ubiquitous codes cropping up everywhere you look, but we at Kendall PRress have been using them for our own marketing and Public Relations tasks for nearly two years now. They were invented in Japan around 1985 and are a two dimensional Bar Code that nearly any smartphone can read with the right (and often free) app download.
QR codes can drive your marketing results. We can help you deploy them in a print and on-line campaign almost immediately.
Use them as coupons - a call to action
Use them to drive traffic to your website
Use them to brand your marketing materials and link them to your on-line world.
Use them to deliver a special message - utilize exclusivity in a good way.
Look at this outstanding example; WE'RE TALKING THE NBA
WHICH IS NOW USING QR CODES WITH GREAT SALES SUCCESS TO EXTEND THEIR MARKETPLACE REACH.
MOST COMMON USE:
On back of business cards
to your Linked In profile or blog (not back to your website because you already have that covered)
EXTEND THE LIFE OF PAPER:
QR code stays the same, landing page can be revised to reflect latest information or campaign. The link remains and the code can be placed on brochures and direct mail pieces and on your blog and website - as we have done. Your prospect sees only the latest up to date information. Economical. Effective. Targeted.
Best use of QR codes?
Use them in a combined Paper and Pixels marketing campaign to EXTEND the reach of paper. Just ask us for help.
Call us at 617-354-2584
For more information about QR codes check out wikipedia's definition of QR codes
Strategic use of QR codes can also help trade show printing
results in a hurry as well as improve your Event Preparation printing
and audience response.
TESCO of South Korea delivered $6 billion in profits in 2010. Here's how they used QR codes to bring the store to customers.
Another 37 ways to use QR codes for business
QR codes ARE the future of Marketing: