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KENDALL PRESS PRESENTS
JUL
1
PRINTING IS OUR PASSION.
WELCOME TO TEN MINUTES OF GOOD NEWS AND FUN STUFF FROM YOUR FAVORITE PRINTER!
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Message
A Message from Mark & Cheryl Lemley
The Way We See It
 

If you find yourself faced with two choices and are struggling to make up your mind on which choice you prefer, the solution is easy. Simply toss a coin. It works not because it settles the question for you, but in that brief moment when the coin is in the air, you suddenly know what you are hoping for.

Here's the way I see it: Life is all about making choices. The trick is to not only do your best to make the right choices but to also do your best to learn from the wrong ones. If you choose to work with our print shop, we promise it will be a choice you won't regret!

Wishing you and your families a fun-filled Fourth of July weekend!

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Idea
Idea of the Week
Paper Shifts Color: Orange is the New Red
SO MANY ACRONYMS, SO LITTLE TIME

Have you ever been to a restaurant and all you wanted was a simple breakfast? Just when you thought you had your order all planned out, your waitress hits you with a rambling of options. Would you care for white, wheat, rye, or pumpernickel bread? Do you want those eggs fried, scrambled, poached, green, with a side of ham? Sometimes, the choices seem endless.

When it comes to printing, sometimes your options can feel a little like that, too. Take spot colors, for instance. Any colors that fall outside of the normal range of CMYK inks are commonly called "spot colors." Where CMYK colors use a blend of four specific inks - Cyan, Magenta, Yellow, and Black to create a wide range of color, spot colors are actually pre-mixed using a unique formula to create one, specific color. As you start to learn more about spot colors, one of the things you'll notice is that just like your breakfast options, there are a number of different acronyms and options that you're somehow supposed to be able to keep track of. Would you like coated, uncoated, or matte? Huh? Thankfully, they have pretty straightforward explanations.

C vs. U and Beyond

The acronyms C and U refer to "coated" and "uncoated." The key thing to remember here is that when used in reference to spot colors, they're actually talking about the paper and not the ink. Ink is made up of pigment (the color) and the carrier, which is usually oil. The oil part of the ink soaks into the paper and dries. The pigment sits up on top of the mineral or clay coating with coated papers, but soaks into the fibers with uncoated papers. Because the type of paper you're using can have a pretty significant impact on the way the ink color appears in real life, it's something you'll want to try and keep track of.

Here's an example of what coated versus uncoated paper would look like. You can see how the coated paper provides some extra "shine."

Coated Paper Uncoated Paper

That "shine" will affect how spot colors are displayed, so keep that in mind when making your paper choice.

Furthermore, if you were to compare the colors PANTONE 185C and PANTONE 185U side-by-side, for example, one of the first things you would notice is that PANTONE 185C looks a little brighter and a little more saturated than the PANTONE 185U version. You're still talking about literally the exact same ink, but the difference between coated and uncoated stock changes the way that ink ultimately looks when printed. Pretty fascinating, and pretty important to remember when making your decisions!

Pantone comparison

"M" stands for matte. Matte coated or dull coated papers are still coated with a mineral coating, so the ink colors typically look closer to the C or coated version, but keep in mind that these papers are not as bright and tend to make the color ink look a little more subdued.

Pretty simple, right?

Two other acronyms that you might encounter are CVU and CVC. The "CV" letters stand for "computer video" and are largely used to reproduce colors on a computer screen. Adding a "U" for uncoated or "C" for coated indicates which paper type is being simulated on the computer screen.

Hopefully, by now you've realized that your options aren't nearly as hard to work with as you thought they were. Remember that these options, even though they're used in conjunction with the ink are actually talking about the paper. The ink, for the most part, is the ink is the ink, but the paper is a whole different story. Select your swatches in any way you see fit, but remember, ultimately the type of paper you choose can make something darker, less saturated, more saturated or something else entirely.

See more great ideas like this!
Click here to visit the Kendall Press - Ideas Collection.
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MARKETING
Marketing Tip
Managing Customer Complaints
PROBLEM SOLVING TOOLS FOR YOUR BUSINESS

No matter how successful your business, chances are you've had to (or will have to) deal with customer complaints. While it's hard to think of customer complaints as a good thing, most of them are actually great problem-solving tools for your business, which can also build customer relationships. Here are a few tips how to manage customer complaints:

  • Always respond to customer complaints quickly, using empathy and creativity to come up with a solution that will keep your customers happy and coming back again.

  • If you can't offer a solution (such as negative feedback about product designs), respond with compassion and let your customer know their opinion has been heard. Ask customers for suggestions for improvement. Sometimes the solution may be easier than you think. Use their feedback to learn more about your customers and how your business can grow in the future.

  • Be proactive. If you notice that something may be wrong with a customer's order, it's important to reach out to let them know you're correcting it (even if they haven't complained yet). In addition to an apology, you may consider providing a discount off their next purchase.

  • Offer several convenient ways for customers to express their dissatisfaction, such as customer surveys, comment cards, toll-free number, email, etc.

  • Follow-up with customers to be sure their issues were solved and they were satisfied with the outcome.

Regardless of the issue at hand, one of the easiest ways to ensure customer satisfaction is by reminding them you're all ears. If you have any questions or suggestions for our print shop, we'd love to hear them! Give us a call today.

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Uncommon Product
Timeline Brochure
HIGHLIGHT EXCITING MILESTONES AND PRODUCT GROWTH THROUGHOUT THE YEARS

If your organization is looking for a unique way to tell your story and highlight exciting milestones and product growth throughout the years, a timeline brochure is a fun and creative solution. Consider these tips when creating a timeline brochure that your audience will enjoy reading:

  • Include historical photos and graphics to help tell your story throughout the years.

  • Show any changes or evolutions to your organization's logo, name, tagline, etc.

  • Feature major changes in staff members and/or company founders.

  • Include call-outs to offer additional information about important events.

  • Consider using different types of media to increase the visual appeal. For example, in addition to photos, consider adding links to videos, a snapshot of a map route, newspaper clippings, etc.

  • Consider a variety of paper sizes and folds to provide ample space for your timeline. Folds can range from a simple half-fold or tri-fold to a Z-fold, accordion-fold, gatefold, or more!

If you'd like help telling your story with a creative timeline brochure or other types of print marketing materials, our creative team is here to help. And remember, other printers may be nearby, but nobody comes close!

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TECH
Tech Tip
Secure Your Google Account
EASY WAYS TO SECURE YOUR GOOGLE ACCOUNTS

If you have a Google account that you use for Gmail, Google Drive, Google Photos, and more, here are a few easy ways to secure your accounts.

  • Start by signing into Google, click the drop-down menu in the upper right corner, and go to My Account>Sign-In & Security (or try this shortcut https://myaccount.google.com/security).

  • Enroll in 2-step verification, which adds an extra layer of security on your account. When you use 2-step verification, you not only enter your password, but you are also sent a single-use code to your phone for you to enter when you sign in. So even if someone steals your password, it’s not enough for them to access your account.

  • Update your password. Google recommends a mix of numbers, letters, and symbols that are hard to guess, that do resemble real words and are only used for this account.

  • Set up (or update) your account recovery options. Be sure your backup recovery email and recovery phone number are still valid. If you forget your password or cannot access your account, Google will use this information to help you get back into your account.

  • Run Google’s simple three-step Security Checkup, which reviews your account settings and activity, to ensure that no one else is accessing your account. The security checking will show you a list of devices that have accessed your Google account recently. If you notice an unknown device, you can click on the “Something looks wrong” button to immediately change your password and protect your account. You can also check the apps and services that have access to your account and remove those you no longer use.

  • Update your security alert settings, so Google knows how to communicate a change in security settings or suspicious activity on your account.

When you work with our print shop, we guarantee the security of your print files. Give us a call if we can help you get an important print project started today!

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