Postcards are a marketer's dream. Their compact size makes them ideal for simple, targeted mailings, as well as larger, more full-fledged campaigns. Postcards are inexpensive and perfect for introducing new products, announcing upcoming events, or keeping in touch with customers on a regular basis. Postcards are a low cost way to communicate with customers. Postcards can be designed economically and mailed for less postage cost than other mediums of communication. They have a high read rate because they are easy to read and there is no envelope to open.
- Postcards make great front-counter handouts, box stuffers, and trade show materials.
- Use postcards as a call to action. Enclose them with marketing materials and include them as a mailer with your mailing address for an easy customer response.
- Grab attention and stand out from the crowd by using square or larger-sized postcards.
The following is required for a successful postcard campaign:
Plan ahead with a specific purpose for the postcard campaign.
Make them eye catching using high quality artwork full color artwork to grab people’s attention
Keep the message simple but attempt to build value
Short headlines work best for generating leads, not closing sales
There are two sides to every postcard so use both sides. The non-address side should have the eye catching artwork and the other side should carry the offer and contact information.
- Postcards can be used for many purposed including reminders, gift certificates, coupons, new product announcements, openings, discounts and even tickets for events.
Consider the size for your postcard depending upon the message i.e. 4” x 6” up to 6” x 11”. The larger sizes give you a way to include more information and stand out in the mail.
Postcards can be printed with a matte, silk, gloss or coated on one side card stock. Let us help you with your postcard campaign and show you how to make it a success. Please call or email with questions or contact us through our website to request a quote or place an order.