Concise, yet packed with information, rack cards are a marketing machine. These narrow wonders are designed to be displayed in racks and are incredibly tempting for customers to grab and take home with them. If you're in the tourism, hospitality, or restaurant business, rack cards are an absolute must for getting your message out to hurried consumers.
Rack Cards are normally 4” x 9” or 3.5” x 8.5” in full color on one or two sides. You should use rack cards to focus on the services that are your strengths. Try to keep the eye catching features at the top since the bottom half may be covered in the rack card holder. They are easy to display and eye catching color can ensure that your message gets noticed and picked up. The cards should be designed consistent with your brand and should be focused on a specific message such as an overview and introduction, sales events and promotions, specific product information, announcements or informational content. Use QR codes to drive traffic to online promotions or web sites. Make sure all of your contact information is included so you are easy to contact. Rack cards can also fit into a No 10 envelope for a direct mail campaign to enhance your visibility.
- Use rack cards as space-saving promotional pieces at point-of-sale terminals, company lobbies, or trade shows.
- Add your business card or a coupon to the rack card with an easy tear-away perforation.
- Include rack cards as a mailing insert to promote an exciting new product or an existing one.
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