Banners, Signs & Posters
Moving on beyond the margin is large format printing. When we are talking about large format printing, the most common types are banners, posters, and signs. These are the biggest types of printing projects you can come up with because they get major results.
The large proportions of posters and banners intentionally make them difficult to ignore. The same goes for signage used to signify your important message. Whether you are advertising a grand opening, special event, product reveal, or upcoming sale, these printing materials answer the marketing call.
As such, these larger sized marketing materials are a favorite promotional tool. Companies and brands use them to communicate a singular message in an eye-catching format. If you are interested in banners, posters, and signs, consider the purposes of these printed methods. Most often these are used for presentations, conferences, trade shows, events, advertising, or announcements.
The biggest concern involving printing on the grand scale involves exactly that—scale. When you have a logo, graphic, or lettering, these can stretch and skew when put on the large scale. Work with a printing expert who how to create large format design effectively. Also, request to see samples of the product before committing to a final print. Sometimes the image can look fine in the editing format but then in the preview mode things shift.