In an article at MarketingProfs, Dean Rieck says a direct-mail campaign might be just what you need to drive targeted online traffic to your website. "According to the 2009 Channel Preference Study by ExactTarget," he notes, "direct mail influences 76% of Internet users to buy a product or service online."
This is the link to MarketingProfs article
and here are three of Rieck's tips for successful integration in your print/online campaign:
- Give direct-mail recipients a good reason to visit your website. Something of value to the client (this is not about you)
- Keep it very simple. They have to type the URL into a browser so make it easy and make the end result a desireable one for the client/prospect.
- Drive traffic to a landing page created for the direct-mail campaign. This helps you track and guide the experience but it also lets the client know that you are on topic and not introducing other extraneous thoughts.At Kendall Press, we believe that no exclusively print nor exclusively internet based communication can reach the several generations of buyers and clients in today's workplace.
This isn't about reaching Gen Y or Milleniums but common sense courtesy to reach out to your prospects in several mediums so your message is received in the recipients preferred communication mode thereby creating comfort in receiving and even thinking about your message.
Event Marketing Solutions are a perfect example. Ever been to a conference devoid of Conference Posters? or Corporate event marketing without promotional marketing materials? You know, pens, notepads, business cards, SWAG....They still play a role.