When you work with a printing company in the Boston area, you might only complete a few transactions and then be on your way. While this yields the poster, promotional products, or other type of printing that you need at the moment, you don’t have the opportunity to develop a relationship with key staff members or become more familiar with the organization.
To successfully produce the desired outcome, it’s important to choose a printing partner that understands your objectives well enough to offer solutions to help you meet them. Because we recognize that this isn’t always easy to do, we offer four important tips below for selecting the best printing partner for your business.
Visit the Printing Company in Person
Whether you choose a business partner in Boston, Cambridge, or another surrounding community, it’s important to visit in person rather than conduct all business online or over the phone. This helps you to see the quality of the products for yourself as well as gauge the helpfulness of the customer service staff.
One thing to keep in mind is that the way the business maintains its printing operation says a lot about the quality of work you can expect to receive after placing your first order. Don’t hesitate to ask to meet the person who would handle your account to determine whether you can build a quick rapport with this person.
Ask to See Samples of the Same Type of Work You Need Printed
Whether you need a building sign or trade show materials, the best way to evaluate the quality of a potential printer is to ask to see recently completed orders using similar specifications. Are the images sharp and crisp? Is the printing clear or do you notice slight smudges? Does the image you’re viewing produce any type of reaction in you? These are just some questions to consider as you review a company’s printing samples.
The quality of printed collateral that is produced on behalf of your brand has a critical impact on its reputation. That means you can’t afford to choose a printer based on price alone when the work quality is more likely to be well below acceptable standards.
Look for a Printing Company That Offers a Wide Range of Services
If you have recently launched a start-up company, it can be difficult to imagine what types of printing services you might need in the future as your company grows. This is a good reason to develop a relationship with a Boston area printer that offers a wide range of services such as:
- Letterhead and Business Cards
- Custom Printing
- Direct Mail Services
- Finishing Services
- Marketing Materials
- Promotional Products
- Tradeshow and Conference Materials
The benefit of developing a relationship with a printing company account representative is that he or she can recommend several products in these categories before you even know what you need.
Kendall Press Would Love to Earn Your Business
Kendall Press, a full-service printing company located in Cambridge, is available to meet all your printing needs. We invite you to contact us to learn more about the types of services we offer. At our company, we’re never content to just fill an order. We want to create a long-term partnership that delivers successful outcomes to you and your business.