Business cards are one of the most powerful tools used to establish a relationship with a potential client. If your business card does not stand out from your competitors', it will be easily forgotten. That is why it is important to make your card stand out from the competition. This can be done by using raised printing on your business cards.
The advantage of using raised printing is that it makes your card stand out while not making it seem to over the top (which can be the case with using too many colors). The best part of raised printing is that it won't cost you much more than using just standard print (it's also a lot cheaper than adding an additional color). So the next time you want to make your business card stand out, consider using raised printing.