Creating and Maintaining a great Business identity. What does that mean? It used to mean Business and marketing collaterals. Letterhead, Stationary, Business cards and the like. A quick call to your local printshop and whip up something consistent and useful.
Social Media - TWITTER, FACEBOOK, YELP, etc. has changed all that. A great business identity today requires these three considerations:
- WHAT DO OTHERS (outside the company) THINK AND SAY ABOUT YOUR BUSINESS?
- ARE YOUR PRINTED MATERIALS CONSISTENT WITH YOUR ON-LINE PRESENCE?
- WILL YOUR MARKETING DEPARTMENT CONSULT WITH YOUR IT DEPARTMENT AND IF NOT, WHO TAKES THE RESPONSIBILITY FOR INSURING A CLEAR AND CONSISTENT VOICE (AND PAIR OF EARS)
You may have not noticed, but Massachusetts has become a hotbed of development for Mobile applications - think iPhone and Androids. QR codes (for quick read and delivery of information) are showing up more frequently and have greater value as the apps become available.
If you're not sure what this all means to your advertising, marketing and sales efforts, call us, we can help. We firmly believe that the FUTURE OF PRINTING is here.
For more information on Mass Mobile go to http://massmobile.com
and see --Gregory Bialecki, leading Governor Patrick's Innovation Agenda as Secretary of the Executive Office of Housing and Economic Development. It IS that important.
See the amount of activity taking place around us. Consider the implications to your business. We have.