Most companies recognize the importance of having an active website when it comes to visibility. It creates the opportunity for anyone searching the internet for your product or service to find your organization, and it gives you the opportunity to share important information with potential customers while they browse the web either from home or work.
Not as many companies recognize the importance of having an active MOBILE website, even though that importance is growing rapidly. Mobile websites provide similar information as what is available on your standard website, but are specifically designed and targeted for people searching on the go with their smartphones and tablets. Here are three big reasons why you need a mobile website for your small business today.
Increased mobile web traffic and users
The immediacy of mobile
Convenience plays a key role in the shift to mobile traffic, and people searching the web on their smartphones are usually looking for answers and results at the moment they're conducting their search. Mobile sites keep simplicity in mind, putting the right information in front of people right when they're looking for it. Making it easy for mobile users to find location, hours of operation, contact information and a brief company description makes it easy for them to decide whether or not to contact you.
Ease of access and use is also a contributing factor when it comes to mobile browsing. Smartphones and tablets come in a wide variety of sizes. From the 3.5-inch iPhone 4S to the 10-inch Lenovo Miix 10 Tablet, your website needs to look good while covering a lot of territory. Mobile websites are designed to do just that, utilizing responsive design to automatically size what visitors see to fit their specific device. This ensures that design and usability, or a lack thereof, doesn't impede your ability to attract business online.
Jason, for the team at Kendall Press