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Mobile Websites

Comparison photo between mobile websites for small business versus a standard website.

Most companies recognize the importance of having an active website when it comes to visibility. It creates the opportunity for anyone searching the internet for your product or service to find your organization, and it gives you the opportunity to share important information with potential customers while they browse the web either from home or work.

Not as many companies recognize the importance of having an active MOBILE website, even though that importance is growing rapidly. Mobile websites provide similar information as what is available on your standard website, but are specifically designed and targeted for people searching on the go with their smartphones and tablets. Here are three big reasons why you need a mobile website for your small business today.

Increased mobile web traffic and users
Research by Pew showed that in 2013, 56 percent of US adults owned smartphones, and trends indicate that that number will continue to increase. With the percentage of smartphone ownership rising, mobile traffic is also on the rise, as mobile traffic worldwide accounts for as much as 15% of all internet traffic and 25% of all searches are mobile-based. When considering your online presence today, your company needs to take mobile users into account, along with their expectations in terms of user experience.

Mobile websites ply a big role for small businesses. Photo by Keith Spiro of Kendall Press KeithSpiroPhoto_DSC_2972_KS

The immediacy of mobile
Convenience plays a key role in the shift to mobile traffic, and people searching the web on their smartphones are usually looking for answers and results at the moment they're conducting their search. Mobile sites keep simplicity in mind, putting the right information in front of people right when they're looking for it. Making it easy for mobile users to find location, hours of operation, contact information and a brief company description makes it easy for them to decide whether or not to contact you.

Responsive design
Ease of access and use is also a contributing factor when it comes to mobile browsing. Smartphones and tablets come in a wide variety of sizes. From the 3.5-inch iPhone 4S to the 10-inch Lenovo Miix 10 Tablet, your website needs to look good while covering a lot of territory. Mobile websites are designed to do just that, utilizing responsive design to automatically size what visitors see to fit their specific device. This ensures that design and usability, or a lack thereof, doesn't impede your ability to attract business online.

Have a story about going mobile? Share it in the comments below.
Have a question about mobile strategy? We can help! Contact us today.

Jason, for the team at Kendall Press

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Filed Under: marketing, Branding, business communications, customer experience, Mobile, Mobile Strategy
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