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The Value of Yelp for Small Business

For many businesses, there is very little strategy when it comes to Yelp beyond treating customers well, soliciting reviews whenever possible, and responding promptly to any complaints. These are[…]

Filed Under: marketing, business communications, social media

Using Google Plus for Business

Google Plus offers unique value as a social media platform due to the fact that it is run by Google. As we mentioned in our recent instructional on using Google Search Operators, Google accounts[…]

Filed Under: marketing, business communications, social media

Branding and The Value of LinkedIn

Launched in May of 2003, LinkedIn is a social media platform that sets itself apart by being a digital networking hub for business professionals. Serving more than 250 million users in more than[…]

Filed Under: marketing, Networking, Branding, business communications, digital marketing, social media