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Using Large Format Printing To Achieve Your Communication Objectives

When it comes to commercial printing, sometimes you need help with small jobs that only people within your office will see. Other times you need signs large enough for crowds of people to see from a distance to really attract attention to your business. That’s where large format printing from Kendall Press comes into play. We create banners, posters, signs, interior décor such as wall and window clings, and much more that are impossible to be ignored.

When to Choose Large Format Printing

Large format printing is an excellent choice when you’re trying to promote your business or an event hosted by your business. Some typical examples include announcing a sale, trade show, conference, event, or special announcement such as new staff or opening a new location. Your sales representative will first find out your goals for the printing job and then offer specific recommendations to capture the attention of the public. Whether that’s through a billboard, retractable banner, or another type of large-scale printing, you can feel confident that this method of advertising will bring the results you seek.

Capturing the attention of potential new customers is only the first step. We recommend that you have plenty of sales information handy to follow-up with prospects once they connect with you after seeing your company’s banner or sign.

Bold and Clear Large Format Printing Using Quality Materials

With such large print material, it’s critical to work with an experienced Boston printing company to ensure the highest quality of results. You can’t afford to invest in dozens of posters or banners only to have issues with quality. At Kendall Press, we use a wide range of printing materials to provide a finished product of excellent quality. Some of these include:

  • Backlit material
  • Fabric
  • Gloss paper
  • Matte
  • Removable adhesive material
  • Silk
  • Vinyl

Before you place your order for large format printing, your sales representative will explain the pros and cons of using specific types of material with different styles of printing. We also have numerous samples available to give you an idea of what your own printed materials might look like.

Measuring the Effectiveness of Your Large Format Printed Advertisements

Once you have chosen the type of product you want and the materials you would like us to use, it’s important to measure your return on investment (ROI). For example, did you receive more phone calls and online inquiries from a poster or a banner? Which design and message seemed to resonate most with your customers? Analyzing your ROI will help you to run an even more effective marketing campaign the next time your company needs large format printing. We are always happy to assist you in evaluating your options and providing you with various alternatives.

Are you ready to get your company’s message out there in a big way? Contact our Cambridge, Massachusetts office today at 617-354-2584, complete this request form, or visit us in person at 1 Main Street #105.

Filed Under: Boston Posters, Boston Signs, Large Format Printing, Boston Printing Companies
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