Business Cards and Letterhead

Business stationery plays an important role in establishing a company’s brand identity. The objective is for the public to identify the company from their brand identity and demonstrate that the company is serious and reliable.

Letterhead can be printed with one, two, three or four colors. The ink can be printed flat or raised in individual colors for formal appearance. The paper is usually higher quality paper that has matching envelopes. The quality of the paper is also important to establish an identity. Paper should be selected with the right weight to established the proper feel that supports the brand identity and be able to be imprinted in office laser printers. The color of the paper should complement the logo and appearance, keeping in mind that the color of the paper can affect the ink color.

Letterhead can also be an executive and monarch size that is smaller than the standard letter size and also requires a matching envelope. This format is used to communicate personal notes from one individual to another regarding congratulations for specific achievements or to communicate confidential information in a more personal approach.

In addition to letterhead, effectively designed business cards provide a bold first impression with your prospective customers, and put your contact information right at their fingertips when they are ready to buy.  They should provide a positive visual image and the fonts, colors and paper should be compatible and complement each other.

Business cards can be portrait or landscape, flat or folded and they can be printed on one or two sides. Printing on the second side can be used for translations or to convey a uniqueness about your business. They should be simple, elegant and easy to read as a way to communicate with your customers. The logo should be the most prominent and eye catching element on the card so that you are remembered. The paper for business should be usually thicker and you can use rounded corners, folding, a different size, die cutting, foil stamping, embossing or engraving to further the uniqueness. Always hand people more than one card so that they can share it with an associate. We can help you combine these elements to optimize the impact of your message.

We can help you design a creative and custom solution for your business stationery that supports your brand identity. Please call or email us to help with your professional letterhead with quality printing.