The demand for full-color printing services is exploding, and why not? Studies have repeatedly shown that full-color printed materials are more “influential” and promote higher response rates than two-color or black-and-white materials. This holds true whether those print pieces are used for sales, marketing, or educational purposes. Adding color will cost slightly more however digital color printing technology can provide a cost effective way to print quality color materials, especially for smaller quantities.
Digital printing refers to a modern process for sending digital image files directly to a printer without the need to create printing plates and can include small sheet-fed and large format equipment
Digital printing provides several important advantages over traditional offset printing that include:
- lower costs for short runs
- faster turnaround
- customization and variable data printing
Digital printing includes toner-based and inkjet equipment. Each technology has its own advantages relative to color, quality, speed and the media that can be used for printing, however both technologies have rapidly evolved to produce printed materials that come very close to offset printing."