Debossing

Debossing works the same as embossing, except the surface of the page is recessed, rather than raised, by the effect. The process involves the same types of dies and takes place on a letterpress.

Debossing and embossing are distinctive touches most commonly used for “showpieces” such as announcements, invitations, postcards, business cards, and stationery. But they’re just as useful for brochures, annual reports, and any other printed piece you want to stand out from the crowd.